Opute, A. P., C.; Iwu, O. Adeola,; Adeola, V. V.; Okeke-Uzodik, O. E.; Fagbola, O.; Jaiyeoba, O.
(The Retail and Marketing Review, 2021-01)
Academic discourse has given much attention to crisis management, a logical trend given that crises have profound
implications on businesses and on consumers’ behaviour. A core premise that has featured prominently, and ...