Abstract:
This paper examined the intra and inter-family businesses knowledge/skills transfer approaches and their
relevance to business sustainability. Businesses are established to save a purpose in the economy and as such
their sustainability in terms of business strategies and activities that meet the needs of the enterprise and its
stakeholders with future oriented mobilization and utilization of resources. In examining the complexities of
family business sustainability, this paper provided an argument based on the family business sustainability model
comprised of sustainability enabling factors which are realized through the introverted, extroverted, conservative
and visionary/innovative strategies. A qualitative approach was adopted during the research, data was collected
through interviews from a sample of ten (10) VaZezuru both males and females drawn using a purposive
sampling method from an estimated population of around 4500 households. Also three (3) other stakeholders
from some public offices, VaZezuru customers, suppliers and neighbours were interviewed. Findings of this
research suggest that knowledge transfer, religious norms and values, and networking were the main family
business sustainability enabling factors and family business sustainability is measured by longevity of businesses
regardless of the business growth outcome.
